Community Conversations 
Journalism That Matters and Big Joy: The Adventures of James Broughton
By Guest Co-Writer Stephen Silha and March Twisdale
How do we make sense of the times we’re living in?
Poet and experimental filmmaker James Broughton tried to give an answer to that eternal question with this poem, which he recommended to journalists.
What Matters
What matters
but it doesn’t
Some of the time 
Much of the time 
In the long run
both everything
and nothing
matter a lot
We had such a great conversation on Voice of Vashon  — as part of Prose, Poetry and Purpose’s 2016 focus on the Political (R)Evolution — that we decided to go deeper into our exploration of both journalism and James Broughton.
In particular, March wanted to explore Stephen’s non-profit, Journalism That Matters (JTM); a think-tank on the future of journalism which Stephen and colleagues created in 2001. In short, JTM seeks to foster collaboration, innovation, and co-creative action amongst journalists. The goal? Words and images used wisely to birth a news-ecosystem that builds diversity awareness in a way that allows communities to truly thrive. 
Maybe you’re thinking, “Isn’t it a no-brainer that journalism matters? Isn’t it supposed to serve as the ‘fourth estate’ of government, after the executive, legislative and judicial branches?”  
Well, yes and no. There is always that divide between ideals and reality. In fact, many people rate journalism nearly as low as Congress on their trust rankings (yeah – it’s pretty bad). Which makes sense. As happens with all positions of power, modern journalism (like politics) is struggling greatly to maintain its honor. However, as JTM illustrates: ethical journalists are working collaboratively to reclaim their vital purpose as information-bearers in service to their readers and viewers.
Naturally, the plight of American journalists is not a solitary problem. Most systems in our country face severe challenges. When you compare America to most other advanced nations in the world, we fail miserably on important issues such as: health care, education, environmental ethics, politics, and public safety. Which is why JTM is so important! To improve our nation, we must first see it clearly for what it is. Its strengths, weaknesses and potential solutions.
What might some of these solutions be, within the realm of journalism? For one thing, we’d like to see less lecture and more conversation. How do you feel when you read an article that tells you what to think? How might an article, instead, be written so that its readers become informed, curious, aware and motivated to get further involved? To achieve this goal, an article would need to be free from the monied interests of the corporate class. As in, journalism of the people, by the people and for the people.
Thanks to the internet, we are in fact seeing an explosion in “citizen journalists,” and while some things may occasionally suffer (like grammar or a lack of fact-checking) there is still great benefit. Especially given that professional journalists tend to refer to themselves as cynics. Consider what happens when our storytellers view the world through a lens of winners and losers, black and white, or even Republican and Democrat? Our culture is quite more creative and complex than that, as James Broughton’s story in the film ‘Big Joy’ illustrates.
James Broughton lived at a time when truths were hidden and lies were preferred. Yet, he was an explorer and purveyor of untouchable truths. As such, upon receiving a prestigious and rare award at the Cannes Film Festival in 1954, he refused an offer to direct Hollywood films.  
“I’m a poet, I didn’t want to go into business,” he explained, as he chose the artistic freedom of self-employment. Unlike James, many journalists, once regularly employed, find themselves forced by editors (and advertisers) to seek out sound bites that fit a pre-ordained story. Just as Americans are fighting to get Big Money out of Politics…so must we sever Big Money’s “thought control” role in the realm of journalism.
Journalism That Matters has developed three main tenets which it shares with citizens and journalists across the country. The first has to do with listening, the second focuses on “truth to empower,” and the third demands authenticity and self-representation through the construct of “nothing about us without us.” 
What if journalists sought to improve the world, one reader at a time, instead of viewing the audience as passive consumers? What if a story was deemed worthy because the community it was about also supplied the majority of the narrative? What if journalists spent more time listening, free from preconceptions, so that when they did set pen to paper, they had something truly new to report? 
People who depend upon others to discover the world for them deserve a vibrant and multi-colored depiction of this most fascinating of planets (as far as we know now). Instead of the “same old news,” imagine the impact of journalism that focused on the leading edges of society! New solutions to old problems, scientists and their discoveries, artists and their creative power, youth and their fresh new views on our world…
We sit on the edge between a brave new world of positive communication and public participation OR a 1984-style rat race of cynicism and self-focus where each person finds herself with less and less chance for economic and creative opportunity. And while we cannot claim to have an answer, we are pretty sure there is one. It lies there, within each of us, waiting to be found and shared; if we can but quiet our expectations long enough to hear our own voice.
Don’t miss Stephen Silha’s interview on Prose, Poetry & Purpose, where we talk about James Broughton and his vision of a world where people “follow their own Weird.” Part an experience of ecstasy…part an unveiling of all that the Earth can offer us; his work both required and fostered an open heart and mind.
 And now, in celebration of the beauty within each of us, we leave you with a sweetly succinct poem by James Broughton.
Shaman Psalm:
Deflate pugnacity
Magnify friendliness
Off with your mask
Off with your face
Dump the false guides 
who travel the warpaths
Uncover your loving
Discover surrender
Rise in your essence to
the tender occasion
Unwrap your radiance
and brighten your crew
Value one another 
or fall …
Listen to the interview with Big Joy producer and co-director Stephen Silha on Prose Poetry and Purpose, 101.9 FM KVSH, at 11 am on Sat/Sun or online at
Look for Big Joy online, on DVD, or on public television! Details at DVDs are also currently available at Vashon Book Shop.
For more on Journalism That Matters, check out 
Don’t miss my previous authors! Archived here: