Jodie has been in books forever. She has been a commissioning editor in London and New York. She has been research lead for a major online book store. She has been a lecturer in contemporary fiction and writing. All those book world roles have led to some expertise in answering two questions: what works? And why? Jodie got her PhD from Stanford for her work on the bestseller. The work of her first degrees at Cambridge was about how and why we read. She has been published under her own and different names. The press have called her critical work refreshing and revolutionary.